Self-Published Authors, The Easiest Way To Market Your Book Is…
- By DK WALKER
- Book Marketing, Self Publishing
The only thing self-published authors hate worse than the editing process of their books is marketing. But here is the easiest way to get your books out there…
Marketing is not something self-published authors should dread and feel forced to do. When that mindset is adapted, it shows up as little to no book sales for self-published authors.
The only thing authors should be doing MORE than writing is marketing their books. And the easiest way to do that is by being a guest on podcasts that’s geared towards your genre or self-published authors in general (if you’d like to appear on the #1 podcast for self-published authors, click here).
But why podcasting?
Simple. Consumers (meaning your readers) buy from people they like, know and trust. Podcasting will show you in a light that your readers will appreciate more than being told to buy your book.
SO WHERE CAN SELF-PUBLISHED AUTHORS MARKET THEIR BOOKS?
Social media platforms. But you have to worry about the algorithm of each platform, are you posting at the right times, are you using the right hashtags, are you posting consistently enough… etc. I don’t know about you but please let me off this nauseating ride.
Your own website or blog. But are you tech savvy and if not, will you afford yourself the time to learn?
Goodreads. Yes, you should at least have a presence there.
Guest Blogging. Do you have the time to make this strategy work and the threat of writer’s burnout looms because you already do a ton of writing (if not, you should be).
There are pros and cons with the above mentioned list, but with podcasting all you are doing is a bit of research to make sure the fit is a good one for your books and your author brand. Showing up and being your most personable self.
THE BIGGEST BENEFIT OF BEING A PODCAST GUEST: It costs you nothing (if a host does ask for a fee, this will be more of a promotional opportunity than an interview).
You are not any of the heavy lifting, that is for the host. Your job is to be a great guest and the easiest way to do that is by being yourself and overshare. Short answers gives the podcaster not enough information for a good follow up question.
The link to your books will be in the show notes of the podcast which means anytime a listener catches the podcast they can buy your books as well (just make sure you state this throughout the podcast. Now’s not the time to be shy).
(AND BEFORE I CLOSE OUT, HERE’S A QUICK HACK. TRY TO GET ON AS MANY PODCASTS AS YOU CAN.WHY? BECAUSE YOU WILL APPEAR TO BE IN DEMAND AND THAT YOUR BOOK IS A HOT COMMODITY)
If you wanna know more on how being a podcast guest can be a great marketing tool for self-published authors, catch my podcast below where I do a deep dive…
Catch the full podcast below…
I hope you enjoyed the show as much I loved bringing it to you. But before you go, please do me a huge favor and subscribe to my YouTube channel, leave a comment on what part of the podcast you received the most value from, and share the episode on any of your social media platforms. I would greatly appreciate the love and support.
See you next week!!!
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Unsure of where to find your ideal readers? Do you feel like your marketing efforts are falling flat, leaving you frustrated and overwhelmed?
It’s time to put an end to the guesswork, take control of your author journey, and start to consistently sell books with our comprehensive guide, The Self Publishing Target Marketing Cheat Sheet: Your Shortcut To Book Marketing Mastery.
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DK WALKER
DK Walker has been self-publishing for close to 20 years. These days, he helps other self-published authors become more productive, going from book idea to completed manuscript in 30 days or less with The Unfair Writing Advantage System. Design especially for authors who wants to STOP STRUGGLING as they write and increase their productivity dramatically.