Self-Published Authors, The Easiest Way To Market Your Book Is…
- By DK WALKER
- Book Marketing, Self Publishing
The only thing self-published authors hate worse than the editing process of their books is marketing. But one of the easiest ways to get your books out there is being a podcast guest. Let me explain...
Marketing is not something self-published authors should dread and feel forced to do.
When that mindset is adopted, it shows up as little to no book sales for self-published authors. The reality is, the only thing authors should be doing more than writing is marketing their books.
And the easiest way to do that is by being a guest on podcasts that are geared towards your genre or self-published authors in general (if you’d like to appear on the #1 podcast for self-published authors, CLICK HERE).
But Why Podcasting?
Simple. Consumers (meaning your readers) buy from people they like, know, and trust. Podcasting will show you in a light that your readers will appreciate more than being told to buy your book.
Podcasting has emerged as a powerful marketing tool for self-published authors. It offers a unique platform to reach potential readers in a personal and engaging way. Unlike traditional publishing routes where authors might rely on book tours or signings, podcasting allows you to connect with your audience from the comfort of your home.
Here’s why podcasting is an effective marketing strategy for self-published authors:
Building Trust and Connection: When you appear on a podcast, listeners get to hear your voice, your passion, and your personality. This helps build a connection that goes beyond what a social media post or a blog can achieve. Readers who feel connected to you are more likely to buy your book.
Reaching a Targeted Audience: Podcasts often have a dedicated listener base. By appearing on podcasts that cater to your genre or the interests of self-published authors, you’re reaching an audience that’s already interested in what you have to say.
Long-Form Content: Podcasts provide an opportunity for long-form content. You can dive deep into the themes of your book, share your writing process, and discuss your journey as a self-published author. This in-depth content can be more compelling than a brief social media post.
Where Can Self-Published Authors Market Their Books?
While podcasting is a standout strategy, it’s not the only avenue for self-published authors. Here are other platforms where you can market your book:
Social Media Platforms
Social media is a crucial tool for marketing your book, but it comes with its own set of challenges. You have to worry about the algorithm of each platform, whether you’re posting at the right times, using the right hashtags, and maintaining consistent posting schedules. It can feel like a full-time job and might not always yield the desired results if not done correctly.
Your Own Website or Blog
Having your own website or blog is essential. It serves as your online hub where readers can learn more about you and your books. However, not every self-published author is tech-savvy. Building and maintaining a website requires time and effort, and if you’re not prepared to invest in learning these skills, it might not be the most effective strategy for you.
Goodreads
Goodreads is a fantastic platform for authors to connect with readers. You should at least have a presence there. Engage with the community by joining groups, participating in discussions, and running giveaways. While Goodreads can be a valuable tool, it requires regular interaction to make the most of it.
Guest Blogging
Guest blogging is another effective way to reach new readers. By writing articles for popular blogs in your genre, you can attract a wider audience. However, this strategy demands a significant time investment. As a self-published author, you’re already doing a lot of writing, and adding guest blogging to your workload might lead to burnout.
The Advantages of Podcasting Over Other Methods
Compared to the platforms mentioned above, podcasting offers several distinct advantages for self-published authors:
Minimal Technical Skills Required: Unlike building a website, appearing on a podcast doesn’t require advanced technical skills. Most podcasts handle the technical aspects of recording and editing, allowing you to focus on sharing your story.
Time-Efficient: Preparing for a podcast interview is generally less time-consuming than maintaining a blog or a social media presence. Once the episode is recorded, it continues to attract listeners over time without additional effort from you.
High Engagement: Podcast listeners are often highly engaged. They choose to spend their time listening to long-form content, which means they are more likely to be interested in your book if they resonate with your message.
How to Get Started with Podcasting
To start marketing your book through podcasts, follow these steps:
Research Relevant Podcasts: Look for podcasts that cater to your genre or focus on self-published authors. Make a list of potential shows where your book would be a good fit.
Prepare Your Pitch: Craft a compelling pitch to send to podcast hosts. Highlight what makes your book unique, why you’re a good fit for their show, and what value you can bring to their listeners.
Be a Great Guest: When you’re invited to a podcast, be prepared and professional. Share interesting stories, provide valuable insights, and engage with the host. Remember, you’re not just promoting your book; you’re building a relationship with potential readers.
Promote the Episode: Once the episode goes live, promote it on your social media channels, website, and email list. Encourage your followers to listen and share it with their networks.
Success Stories of Self-Published Authors Using Podcasts
Many self-published authors have found success through podcasting. For instance, Joanna Penn, a well-known self-published author and host of “The Creative Penn” podcast, has used her platform to connect with readers and fellow authors, boosting her book sales and establishing her brand in the publishing industry.
Another example is Mark Dawson, a successful self-published author who hosts “The Self-Publishing Show.” Through his podcast, he shares marketing strategies and industry insights, helping other authors while promoting his own books.
Overcoming Common Podcasting Challenges
While podcasting offers numerous benefits, it’s not without its challenges. Here’s how to overcome some common obstacles:
Finding the Right Podcasts: It can be challenging to find podcasts that align with your book and audience. Take the time to research and listen to potential shows before reaching out to hosts.
Nervousness and Performance Anxiety: If you’re new to podcasting, it’s natural to feel nervous. Practice your talking points and remember that hosts are often supportive and understanding.
Balancing Time Commitments: While podcasting is less time-consuming than some other marketing methods, it still requires preparation. Schedule your interviews in a way that doesn’t interfere with your writing time.
Maximizing the Impact of Your Podcast Appearances
To get the most out of your podcast appearances, consider these tips:
Repurpose Content: Use excerpts from your podcast interviews as social media posts, blog content, or newsletter material. This maximizes the reach of your podcast appearances and keeps your audience engaged.
Build Relationships: Stay in touch with podcast hosts and listeners. Building a network within the podcasting community can lead to more opportunities and collaborations.
Track Your Results: Monitor the impact of your podcast appearances on your book sales and online presence. Use this data to refine your approach and focus on the most effective strategies.
In Conclusion
As a self-published author, marketing your book can seem like an uphill battle. However, by leveraging the power of podcasting, you can reach a targeted and engaged audience with relative ease.
Podcasting allows you to build trust, connect with readers, and share your story in a way that resonates deeply.
Remember, the key to successful book marketing is consistency and authenticity. Whether you’re promoting your book on social media, through your website, or via podcasting, staying true to yourself and your message will attract the right readers.
So, start exploring the world of podcasting today. It might just be the easiest and most rewarding step you take on your journey as a self-published author.
Loved The Blog? Well Check Out The Podcast As Well...
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See you next week!!!
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Unsure of where to find your ideal readers? Do you feel like your marketing efforts are falling flat, leaving you frustrated and overwhelmed?
It’s time to put an end to the guesswork, take control of your author journey, and start to consistently sell books with our comprehensive guide, The Self Publishing Target Marketing Cheat Sheet: Your Shortcut To Book Marketing Mastery.
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DK WALKER
DK Walker has been self-publishing for close to 20 years. These days, he helps other self-published authors become more productive, going from book idea to completed manuscript in 30 days or less with The Unfair Writing Advantage System. Design especially for authors who wants to STOP STRUGGLING as they write and increase their productivity dramatically.